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Rachel E.  Dubrofsky

Rachel E. Dubrofsky

Rachel E. Dubrofsky
Assistant Professor of Communication


Office: CPR
Phone: 813/974-



Dr. Dubrofsky joined the department in 2006 as a visiting faculty, and in 2007 was hired for a tenure-track position. Her research is rooted in a critical/cultural studies tradition, with a focus on popular culture (reality TV, television, social media, film) and an emphasis on the role of surveillance and issues of race and gender. Her book, The Surveillance of Women on Reality Television: Watching The Bachelor and The Bachelorette, is part of the Critical Studies in Television series edited by Mark Andrejevic at Lexington Press and she has a co-edited collection with Shoshana A. Magnet, Feminist Surveillance Studies (Duke University Press). She is currently working on a book that sees surveillance as culture, rather than as a thing (technology, apparatus, procedure). The book looks at what occurs in a surveillance society, and to the often inferential ways society is premised on surveillance. This framing asks us to think of surveillance as a discursive influence, as constitutive of culture, and pays particular attention to the implications for racialized and gendered bodies.

Dr. Dubrofsky is often interviewed for her expertise on reality television and culture:
Is Lena Dunham's 'hipster racism' just Old-fashioned prejudice (The Guardian)
Why are 'The Bachelor' and 'The Bachelorette' so white? Lifetime's 'UnREAL' explores the issue (for The Los Angeles Times)
What Would It Mean To Have A 'Hapa' Bachelorette? (for NPR)
How Hate-Watching "The Bachelor" Became A Competitive Sport (for The Washington Post)
The Hipster Racism of Reality TV (From
Audio interview with Dr. Dubrofsky (Fembot collective as part of the Books Aren't Dead (BAD) series)
Audio interview with Dr. Dubrofsky (The Critical Lede)
On Facebook and reality TV (for the Montreal Gazette)
On Polk County Sheriff being offered reality show (for The Ledger)
On The Bachelor (for The Daily Beast)
On Reality TV (for USA Today)
On Madonna (for Montreal Gazette)
For the article "Freefall tackles dark side of reality TV with 'American Monkey'" (from the Tampa Bay Times)

Here is an invited talk Dr. Dubrofsky gave at the Frontiers of New Media Symposium at the University of Utah in 2013: Rachel Dubrofsky, "Gendered and Racialized Identities in Social Media."


Ph.D., Institute of Communications Research, University of Illinois, Urbana-Champaign, 2005
M.A., Interdisciplinary Studies, York University (Toronto), 1998
B.A., English Literature (Honors), Western Civilization and Culture (Major), Concordia University (Montreal), 1993.

Graduate Students

Jessica Rauchberg

Specialty Area

critical/cultural studies, media studies, gender, race, digital media, reality TV, surveillance